About Us
Start your path to a new career today.
Our Story
A Message from our Founder, Dr. Cole Webb.
CraftED didn’t begin with a single idea; it began with a series of realizations.
It was seeing Amazon on over half my bank statement, month after month. It was watching my utility bills climb, while local families struggled to keep up. It was noticing automated checkouts replacing people, and family-run businesses closing their doors.
And most of all, it was hearing my students ask, “What’s the point of trying?” What should have been the most hopeful time in their lives had been drowned in pessimism.
So I asked myself: How can we expect the next generation to believe they can change the world if we aren’t willing to try ourselves?
That’s why I founded Craft Educations, to change the world.
At CraftED, we’ve developed innovative, industry-aligned training programs that not only train workers in vital skills but build the confidence and self awareness to find meaningful careers in the sectors that matter most. We believe your business is your talent, your craft, so share it with the world. We want to help businesses that are ready to grow by building reliable pipelines of skilled, loyal talent.
From energy and healthcare to advanced manufacturing and beyond, we’re creating future-proof workforce solutions that work for everyone.
Because when we invest in our Craft, the possibilities are endless.
Meet Our Founder
Dr. Cole Webb Ed.D is an educator, workforce strategist, and entrepreneur committed to building meaningful career pathways in an era of automation, consolidation, and uncertainty. Born and Raised in Bakersfield, CA as a North High grad, Dr. Webb has over seven years of teaching experience in Biology and Physics. He completed his doctorate in organizational leadership, where he studied building apprenticeship programs in small and medium-sized enterprises. Dr. Webb founded CraftED to bridge the widening gap between underemployed individuals and high-need industries like energy, healthcare, and advanced manufacturing. Through innovative pre-apprenticeship programs and customized workforce solutions, he empowers small businesses to grow resilient teams and helps workers launch future-proof careers in a rapidly evolving labor market.
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Our Mission
At CraftED, we are committed to helping individuals build meaningful, future-proof careers in an era increasingly defined by automation and AI-driven disruption. As critical industries across the U.S. face widening skill gaps, from clean energy to advanced manufacturing to healthcare, we connect people to hands-on training, real job pathways, and the confidence to lead in tomorrow’s economy. At the same time, we support the growth of small and mid-sized businesses, helping them develop the kind of skilled, loyal workforce they need to compete in a landscape dominated by corporate consolidation. By designing custom apprenticeship pipelines and cultivating leadership from within, we empower businesses to thrive, and people to innovate.
At CraftED, we believe the future of work doesn’t belong to monopolies, it belongs to makers, mentors, and main-street entrepreneurs. We exist to empower small businesses to grow, thrive, and compete, not conform or collapse under a corporate powergrab.
We’re not here to build the next billion-dollar tech platform. We’re here to build a million-dollar economy—a million times over.
What Makes CraftED Different
Dual Focus (B2C + B2B)
We train individuals and build custom programs for employers
RAP & Non-RAP Compatible
Businesses choose the structure that works best for them
Scalable LMS Delivery
Prebuilt training modules that work again and again
Hands-On Soft Skills
From interviews to leadership, we train the whole worker
Small Business Support
We help local companies compete and grow from within
Our Roadmap: From Startup to Regional Workforce Force Multiplier
At CraftED Pathways, we believe the future of work belongs to those who build it. Our roadmap reflects our commitment to closing skill gaps, empowering individuals, and helping small businesses thrive—starting right here in Kern County.
Phase 1: Launch 2025
CraftED looks to build and deliver our flagship Pre-Apprenticeship Program and B2B apprenticeship development program while ensuring rigorous collection of data and outcomes to improve our product.
Phase 2: Expansion & Partnership
CraftED seeks to establish itself as an official Apprenticeship Sponsor to formalize Registered Apprenticeship services for small and mid-sized businesses, We will also establish a nonprofit fiscal arm, CraftED Pathways, to scale pre-apprenticeship offerings to serve more learners across Kern County. As we do this we will secure standing on the ETPL (Eligible Training Provider List) and Expand curriculum to new career pathways.
Phase 3: Systems Building & Long-Term Sustainability
CraftED will fully operate as a dual-impact organization (LLC + 501(c)(3)) Serving as a trusted workforce intermediary for colleges, unions, and employers. Designing custom apprenticeship pipelines for regional employers and industry groups
Launch sector academies tied to in-demand careers and advocate for inclusive workforce policy and innovation in California’s Central Valley
Our Pre-Apprenticeship Programs
Interested in interviewing our Pre-Apprenticeship graduates? Become a Hiring Partner Today!